Top 13 Video Production Trends You Must Know About

Video production trends shift as new technologies, preferences, and platforms emerge. Staying on top of these trends can help your video content creation efforts remain relevant and practical. For example, let’s say you created a video in a popular style two years ago. By the time you publish that video, audiences may have already moved on to something else. Instead of appealing to their current tastes, you’ll be left with a video that feels outdated and out of touch. This blog will help you avoid that scenario by unpacking the latest trends in video production.

Moonb can help you achieve your goals and take your video content creation to the next level. As a leading video marketing agency, we can help you understand and implement the latest video production trends to optimize your video content for today’s audiences and get your project back on track.

Top 13 Video Production Trends You Must Know About

1. Short-Form Videos: Capturing Attention in Seconds

Short-form videos, typically under a minute long, have become the go-to content format for marketers aiming to engage viewers quickly. With platforms like TikTok and Instagram Reels dominating social media feeds, these bite-sized videos deliver the highest ROI for many brands. 90% of video marketers plan to increase or maintain their investment in short-form videos due to their proven ability to capture attention and convey messages effectively. Whether it’s product teasers or quick educational snippets, short-form content is essential to any video marketing strategy in 2024.

2. AI-Powered Video Production: Revolutionizing Content Creation

As the content marketing industry grows towards a projected valuation of $600 billion by 2024, AI-powered video production is emerging as a game-changer. AI tools are revolutionizing how marketers create and distribute videos by automating:

• Video editing
• Scriptwriting
• Personalization processes 

This integration of AI helps brands reduce production time and costs without compromising quality. In a competitive digital landscape, leveraging AI ensures content remains relevant, engaging, and cost-effective. It offers the ability to:

• Analyze viewer data in real-time
• Enabling more precise targeting
• Enhancing overall video marketing efficiency.

3. Interactive Videos: Transforming Passive Viewing into Engagement

Interactive videos have increased video marketing, with a click-through rate (CTR) up to ten times higher than passive videos. These dynamic videos allow viewers to interact with: 

• Embedded links
• Participate in quizzes
• purchase directly within the video.

Such immersive content boosts viewer engagement and increases conversion rates, offering brands a powerful way to connect with their audience. With an impressive average CTR of 1.84%, video ads are more effective than static content, proving the value of interactive video marketing in driving action and generating leads.

4. 360-Degree Video 

Also known as immersive video, 360-degree videos include views from every direction, all shot simultaneously, using a rig of multiple cameras or an omnidirectional camera. With 360-degree video, viewers can explore a scene from any angle, giving the audience a sense of immersion and presence that traditional video simply can't match. This technology is beneficial for creating virtual tours of facilities or showcasing products more interactively.

You’ve probably seen 360-degree videos of:

• Roller coasters
• Extreme sports
• Virtual house tours

Essentially, they open up the content so the viewer can control the angle, allowing the viewer to explore the environment beyond what a traditional, forward-facing camera can show.

5. Personalization & Customisation

The era of videos is over! With advancements in personalization technology and data analytics tools, businesses should focus on tailoring their videos based on preferences and the demographics of their target audience. Customized videos make viewers feel essential and act as a mode of communication that aligns with each viewer’s specific needs and interests.

One of the cutting-edge advancements in video production is integrating AI tools. With platforms like Idomoo focusing on creating advanced enterprise AI videos, businesses can elevate their communication efforts substantially. These advanced enterprise AI videos are revolutionizing how narratives are structured and personalizing content to match consumer data insights, significantly enhancing engagement strategies.

6. Sustainable Video Production

Sustainable video production is becoming increasingly important as the industry recognizes the need to reduce environmental impact. From eco-friendly sets to energy-efficient equipment, production companies are adopting greener practices to minimize their carbon footprints while still delivering quality content.

The Push Towards Eco-Friendly Production Practices Implementing traditional production approaches may lead to the utilization of many resources, which enables carbon emission, among other things that may negatively impact the environment. In the past years, the video industry has started to pay more attention to choosing Earth-friendly products, such as:

• Using environmentally friendly materials
• Saving electricity
• Avoiding a waste of resources on shooting 

This change is inspired by the real push towards the need to be environmentally conscious and the pressure from clients and audiences alike for producers to become more environmentally conscious in their operations. By focusing on sustainability, production companies can save the world from pollution and, at the same time, increase their popularity among other environmentally friendly consumers.

7. 4K and 8K Resolution Becomes Mainstream

High-definition content is no longer considered a novelty. With the growth of new technologies and increases in consumer demands, content in ultra-high definition formats (UHD) is likely the norm across all platforms, including streaming services, social media, and the like. 4K resolution offers four times the detail of standard 1080p HD and 8K, quadrupling and delivering stunning clarity and depth. This enhanced detail is, however, more helpful for sectors where high-quality visuals matter, such as:

• Film production
• Broadcast
• Commercials

UHD content engages viewers, from the sharpness of an image detailed in a landscape photo to the marvelous promotional videos. With the availability of broadcasts and sales of UHD displays, the audience’s expectation of sharp images has been boosted, such as: 

• Computer screens
• Mobile gadgets
• Television

Therefore, brands and content creators are inclined to make videos that meet such standards. Furthermore, streaming services such as YouTube and Netflix are increasingly providing content in 4K quality, so it becomes crucial to meet this need. Investing in 4K and 8K productions is not only for today’s expectations but for the future. This is especially true as new technology is developed, and keeping up with the Ultra High Definition means that the material produced is set to be effective for a long time, which is quite beneficial when it involves a challenging competitive future.

8. Mobile video production

Mobile video production is another trend that makes it easier for filmmakers to produce videos. Thanks to advancements in smartphone technology, it’s now easy to shoot and edit high-quality videos directly from your mobile device. Modern smartphones, like the iPhone 16, can capture 4K video with excellent low-light performance and even offer features like slow motion. They are also much more portable and convenient than carrying around cumbersome film equipment.

Essential Accessories and Techniques for High-Quality Mobile Video Production

Editing on mobile has also seen significant advancements, with powerful apps like:

• Adobe Premiere Rush
• LumaFusion
• KineMaster

This helps creators:

• Cut
• Grade
• Add effects

With intuitive interfaces and robust feature sets, these tools are beginning to rival traditional desktop editing software, allowing for a professional finish even when working on the go. If you want to try your hand at mobile video production, here are some tips to ensure quality results:

• Stabilization. Despite advancements, handheld shooting can still result in shaky footage. Use accessories like gimbals or tripods to keep your footage steady. 
• Lighting. Good lighting is crucial for shooting on a smartphone or a professional camera. Invest in portable LED lights or leverage natural light to ensure your subjects are well-lit. 
• Audio. Built-in smartphone microphones may not always capture high-quality audio. Enhance your audio quality with external microphones that are compatible with mobile devices. 

As mobile camera technology and editing software improve, video content creation will be more accessible and innovative.

9. Vertical video format

The shift toward mobile viewing is undeniable. More people are consuming content on the go, with mobile devices now accounting for over 70% of a person’s digital media time. Vertical is now the standard orientation for videos on social media, eliminating the need for viewers to rotate their devices and offering a more frictionless viewing experience.

With most social media consumption occurring on smartphones, creating videos catering to a vertical orientation is necessary. These platforms have all embraced the vertical format to develop immersive, full-screen experiences:

• TikTok
• YouTube Shorts
• Instagram Stories
• Snapchat

To capitalize on this trend, creators now shoot in high resolution to fit multiple formats. For example, instead of making separate ads for smartphones and TVs, brands create versatile compositions they can crop vertically, producing two ads for the price of one.

10. User-Generated Content (UGC)

User-generated content (UGC) has proven to be a highly effective way for brands to build trust and authenticity. Studies show that 84% of consumers are more likely to purchase after watching a video. By encouraging customers to create content about their experiences with products or services, brands can benefit from a steady stream of relatable, authentic videos that resonate with audiences. UGC also lowers production costs, as customers contribute valuable content that helps enhance brand credibility and visibility.

11. Influencer Collaborations

Influencer collaborations are evolving beyond one-off deals into long-term partnerships that align with the influencer’s and the brand’s values. This shift towards more authentic relationships allows influencers to drive purchase decisions and increase brand affinity more effectively. Influencers bring significant following and deep cultural insights, helping brands connect with specific audience segments more genuinely. In 2024, brands prioritizing meaningful collaborations will see higher engagement and better results from their video marketing efforts.

12. Advanced Analytics on Video Marketing Strategy

Advanced analytics is transforming how brands optimize their video marketing strategies. Marketers can make data-driven decisions that refine their approach and maximize ROI by analyzing viewer behavior, engagement patterns, and content performance. Advanced analytics provide real-time feedback, allowing brands to quickly iterate and adjust their video content to meet audience preferences. This data-driven approach ensures that video marketing efforts align with consumer interests, leading to better campaign performance and results.

13. Remote video production

Remote video production began to arise in the early 2020s, catalyzed by an increased need for remote collaboration and the growing capabilities of cloud-based tools. It’s transforming how filmmakers and content creators approach projects, making cooperation more flexible than ever and creating new remote career possibilities.

These platforms enable seamless collaboration, helping teams work together in real-time from anywhere in the world, like:

• Adobe Creative Cloud
• Frame.io
• Blackmagic Cloud

No matter where they are working, these cloud-based editing environments allow team members to:

• Share assets
• Review cuts
• Make adjustments on the fly

This shift makes the production process more efficient. It opens up new creative possibilities by enabling diverse input and innovative approaches with remote video production. It allows filmmakers to tap into a:

• Broader talent pool
• Reducing travel costs 
• Speed up the production timeline

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Why Is Video Marketing Important?

Video marketing is crucial because it taps into consumer preference for video content. As highlighted by a Statista survey, video—whether pre-produced or live-streamed—is the most effective digital engagement tool globally. Over 81% of marketers already use pre-produced video, and another 13% plan to adopt it, showing its dominance in the marketing landscape. Livestreaming is similarly popular, with 73% of marketers currently using it and 19% intending to do so.

One primary reason for the video’s importance is its appeal to audiences. Research shows that two-thirds of consumers prefer watching a video over reading to learn about products or services. This preference is reflected in the fact that video accounted for 53.7% of all Internet traffic in the first half of 2021. By using video, marketers can effectively communicate their messages where their target audiences are most likely to engage—whether on social platforms, websites, or other video-friendly channels. 

Benefits of Subscription-Based Video Editing Services Over Traditional Production Models

Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:

• Trello
• Slack
• MS Teams 

We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:

• Traditional video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial to take your content to the next level.

Creating A Video Marketing Campaign

Set Clear Goals for Your Video Marketing Campaign

The first step in creating a video marketing campaign is defining your goals. What does success look like for your business? Video marketing can help you achieve a variety of different objectives, such as: 

• Building brand awareness
• Generating leads
• Increasing conversions
• Boosting sales
• Improving customer retention
• Engaging your audience
• Educating customers

Understand the emotion you want to evoke in your audience when they watch your video and the action you want them to take. For example, if your goal is to build brand awareness, your audience might want to feel curious about your business and its offerings. After watching the video, you want them to visit your website or engage with your social media. Instead of focusing on conversion rates, your metrics include:

• Video views
• Clicks
• Percentage of viewers who follow a call to action

Which Part of the Sales Funnel Are You Targeting? 

Not all videos are created equal. The right type of video for your campaign will depend on your: 

• Goals
• Target audience
• What stage of the sales funnel they’re in

For example, if you’re creating a video to introduce your brand to potential customers, they will likely be at the top of the funnel. At this stage, they are more emotionally driven. If your video is too technical, it might scare them away. Instead, focus on making an emotional connection and helping them get to know your business.

As potential customers move through the funnel, your video marketing content can change their mindsets and help them make informed decisions. The next video can start to address their questions and give them more information. If your audience is returning customers, your message will likely cycle back to emotion to nurture and foster their connection with your brand. 

Where Will You Place Your Video Content?

Once you’ve determined the type of content to produce, you need to think about where to place it. A medium like television may be sufficient without much targeting for general awareness. If you want to target specific personas for conversion, you’ll need to be more focused in your approach. 

Ask yourself: 

• What are your retargeting pools? 
• Who are the specific users you want to reach? 
• Where will you find them? 

Consider the Context of Your Video Marketing Campaign

Your video marketing strategy isn’t complete without considering the context. Context is vital across marketing, but it’s crucial in video. What someone is already watching when your ad interrupts them, or which website they are browsing when your video pops up in a banner, matters. Associate your brand with premium and relevant content. 

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Measuring The Success Of Video Marketing Campaigns

Measuring the success of video marketing campaigns hinges on your specific objectives. Here are critical metrics tailored to different campaign goals: 

Brand Awareness, its Impressions and Completion Rate

Metrics are crucial to increase visibility like:

• Impressions
• Unique reach
• Video completion rate

These show how often your video is viewed and how much of it is watched. Social shares reflect audience engagement and how much your content resonates with viewers, contributing to greater organic reach.

Consideration and Conversion: Driving Action

When aiming to drive action or sales, focus on metrics like the click-through rate (CTR), which indicates how many viewers are clicking on your video’s call-to-action. You’ll also want to track conversion rates to see how many viewers are becoming leads or customers, as well as bounce rates to assess whether viewers are dropping off before completing a desired action.

Branded Searches and New-to-Brand Metrics: Gauging Interest 

For brands selling on platforms like Amazon, branded search volume and new-to-brand metrics help track whether your video ads drive interest and engagement with shoppers unfamiliar with your brand. These metrics link your video ads directly to customer actions, showing if you're successfully reaching new audiences and increasing exposure to potential buyers.

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Start a 3-day Free Trial to Take Your Content to the Next Level

Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:

• Trello
• Slack
• MS Teams 

We also have weekly strategy calls and a contract-free, full-service production approach. Moonb is a superior alternative to:

• Traditional video agencies
• Freelancers
• In-house production teams

Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. Start a 3-day free trial to take your content to the next level.

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