What are explainer videos and why should they be used?
An explainer video, also known as a homepage video or overview video, is a short clip designed to explain your company, product, service, or topic in under two minutes. To make a great explainer video, focus on four main points: the problem, the solution, the features and benefits, and how the solution works. The key to a good explainer video is to keep it short and engaging while clearly conveying your message. By the end, viewers should understand what you do and feel motivated to take the next step.
What are some features of a top-notch explainer video?
- Under two minutes
- Clear and to the point
- Casual and engaging tone
- Emphasis on benefits rather than features
- Specific call-to-action
When and how should you use an explainer video?
Explainer videos are best utilized early in the funnel, particularly during the consideration phase. They're ideal when a potential customer recognizes their problem and begins exploring possible solutions. You can place your explainer video on your homepage, product or service pages, in newsletters, at trade shows, and during sales meetings. After they've viewed the explainer, you might guide them to a product demo video for a more in-depth look at how everything works.
Danila De Stefano - CEO, Unobravo
How does Moonb come up with a concept for an explainer video?
How do you measure the success of an explainer video?
Why is animation a great option for explainer videos?
What does Moonb need from me for the explainer video production process?
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Have Questions?
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