59 Explainer Video Examples for Marketing Inspiration

Making an explainer video can feel overwhelming. You might need help finding inspiration, figuring out the right structure for your video, or even coming up with a clear idea of what you want to say. Fortunately, some explainer video examples can help you overcome these initial hurdles. In this blog, we’ll showcase various explainer videos to inspire you to get started.

As you browse these creative samples, you might wonder how to make an explainer video for your project. Moonb's explainer video production services can help you answer that question and make the process easier by addressing your specific goals and targets.

What is an Explainer Video?

An explainer video is a short-form video usually used for marketing or sales purposes that compellingly and efficiently highlights a company’s product, service, or business idea. Most businesses host explainer videos on their landing pages or feature them on their website. 

Some even use these videos to advertise their product or service on Facebook or other social media websites. It’s:

• Short
• Snappy
• Engaging
• Can transform how people connect with a product or service

That’s the power of explainer videos, and that's why they are one of the most effective forms of video marketing content. 

Why Explainer Videos Are Crucial for Boosting Conversion Rates and Sales

It’s a success that’s based on real-world results. A 2020 study into the effectiveness of marketing video strategies found that 84% of consumers said an explainer video convinced them to buy a product or service. Embedding a compelling explainer video into a company website has boosted conversion rates by up to 80%. This helps explain why explainer videos are now the most popular form of marketing video, the number one choice for nearly three-quarters (73%) of marketers. 

Related Reading

• What is an Explainer Video
• What is the Purpose of a Storyboard
• Animation vs Live Action
• Explainer Video Script
• Explainer Video Types
• Explainer Video Cost
• How Long Should an Explainer Video Be
• Types of Motion Graphics
• Video Production Checklist

59 Explainer Video Examples for Marketing Inspiration

1. Animated Explainer Videos by Moonb  

Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. It is a collective of:

• senior motion designers
• video editors
• Illustrators
• creative directors 

Who use animations to explain software products better. Moonb has created several explainer videos using animations to help businesses better explain their product offerings and relate to the audience in a much better way. 

2. Tripcase - Emphasise the Pain Point  

The best way to get your audience interested in your product or service is to explain how you'll solve their problems. That's why you need to focus on pain points. All the explainer videos in this post mention their audience's pain points, or most pressing issues. But Tripcase is an extreme example because it does so repeatedly yet subtly, hurting the pain point. 

Tripcase's target audience hates the hassle and chaos of travel. This video represents that pain through a series of flustered travelers rushing past on the travelator while the Tripcase user remains cool and collected. Using pain points in your video content like this effectively explains to your target audience why they need your product or service on both a practical and emotional level.

3. Grammarly  

This YouTube Short by Grammarly explains three features from its business version that users can use to improve their writing and productivity. The spokesperson immediately explains the purpose of the explainer at the very beginning. She also uses a conversational tone and explains each feature in plain language. 

4. Notarize - Be Funny

Why make things boring when you can make them fun? Humor can work wonders for all kinds of marketing, and that applies to explainer videos too. Notarize took what was probably the most boring thing on earth, notarization, and made it funny, engaging, and very watchable. They realized that nobody would want to watch a dry video about this topic, even people who needed exactly what their service offers. 

So instead they took the opposite route, using humour and authenticity to explain a potentially boring idea in a way that builds goodwill with their audience. A dash of history, a sprinkle of dressing up and some excellent editing make this maybe the funniest and most shareable explainer video of all time.

5. Crazy Egg - Show Your Product or Service in Action 

You can only sometimes do this, but showing your product or service in action during your explainer video can help push potential customers toward purchase. Crazy Egg chose to show their heat and scroll map tools at work in their explainer video. 

By showing their target audience exactly what they'll get for their money, the company succeeded in removing that aspect of buyer uncertainty from viewers. When you're selling an online service or software (particularly complicated, technical ones), it can be useful to give your audience an idea of what it looks like in use. Leads want to know they'll be able to get stuck in with no problems, and by answering that question you're one step closer to a closed sale.  

6. Amazon - Prove Why This Needs Explaining  

If you need an explainer video, you likely have a product or service whose benefits take time to notice. It could be new technology, a new design, or something nobody's ever considered. 

You should play up to that novelty. In the explainer video for Amazon's new shopping service, Amazon Go, much is made of the revolutionary nature of the service. Because it's an idea their customers aren't yet familiar with, the company takes the time to explain step-by-step how easy it'll be. This helps familiarise leads with the new service and position Amazon as a market leader. If your offering is unique, feel free to get a little detailed about how it works. You'll build more trust with potential customers by highlighting the innovation and technology involved.

7. Panorama9 - Be Visually Interesting  

The best explainer videos always remember that they're videos. They use visuals, color, motion, and pacing to help explain their product or service. One surefire way to engage your audience is to use interesting, quirky visuals. Panorama9 took a fun idea for their creative inspiration and ran with it here. 

What if being in IT is similar to being in a demanding video game? Not only is the metaphor perfect for Panorama9's target audience, but the gorgeous visuals back it up by emulating the look of retro games. The video itself could be shorter while still getting its key points across. However, it still maintains its audience's interest by being so fun to watch.

8. Airtable  

At the core of the video, Airtable shows screen recordings of their product. Nothing is too fancy about that concept, but they do a great job of mixing different visual elements and music to keep you wanting to watch. 

9. Blue Buffalo  

This example proves you don’t need a voiceover to make an explainer video work. Blue Buffalo does a nice job of mixing music, on-screen text, and visuals to explain their app and how it works.

10. Feels  

This animated explainer video is for a company called Feels. The video explains how users can add meaning to the gifts they give others by linking them to charitable causes. The animation is colorful and fun to watch, making it engaging for viewers. The narrator has a friendly yet heartfelt way of speaking that sounds more like a conversation with a friend and less like a marketing video. 

11. Walmart - YMS  

This whiteboard explainer video is for a Walmart Yard Management System (YMS) and explains how the system works and why it is needed. Though the video is longer, its whiteboard style allows the animation to follow along and illustrate everything the narrator says as she speaks. This creates a cohesive, well-paced, easy-to-follow video that keeps viewers engaged for 2 minutes and 25 seconds. 

12. Inventory Ahead  

This explainer video for Inventory Ahead is an example of a screencast explainer. The video gives a first-person point of view, showing how users can navigate the platform to track inventory. Viewers can easily see how the company's website and tools work, thanks to screen recording. 

13. Mint  

Mint is a money management app that helps people get their finances in order. The brand’s explainer video uses animation to showcase the many benefits of the finance app. It uses illustrations to share how Mint can help streamline the customer’s life and simplify money management. The explainer video also uses the actual screenshots of the app to make it easier for viewers to visualize how the app works.

14. Nissan  

The pandemic has been a strange time for most people, and brands have had to take extra steps to ensure the safety of both their employees and end customers. Nissan, a Japanese multinational automobile manufacturer, created this explainer video to share all the safety precautions the company has taken at its dealership stores. 

The video aimed to promote the company's contactless service in its main showrooms. Since creating live-action videos would have been rather challenging for the brand due to the pandemic, they decided to go with character-based animation, which turned out well.

15. Skrill  

Skrill is a platform that allows users to make international money transfers seamlessly in just a few minutes. The explainer video was created to showcase how safe and secure the platform is and explain the money transfer process that goes behind the scenes in the easiest way possible. 

This short 30-second explainer video has also been customized for six countries by changing the country names and currency values mentioned in the video. It’s important to note how the video follows the same color palette as the brand.

16. ICICI  

ICICI Banking is one of the biggest multinational banks in India in terms of market capitalization and assets. With the looming pandemic, the bank felt restricted in engaging its employees since it could not interact directly with them simultaneously. 

The video discusses employees' major problems while quarantining and shares effective tips for achieving optimum productivity. It is animated using characters and colors that align with the company’s branding guidelines.

17. Skype in the Classroom   

This explainer video is a perfect example of how brand guidelines must always be followed irrespective of the type of marketing instrument utilized for user outreach. Skype’s free-to-use platform “Skype in a Classroom” provides a unique opportunity for tech-savvy educators worldwide to reach out to their students and impart learning. 

The tool allows teachers and students in almost any corner of the world to connect and invite their peers or colleagues to:

• Live debates
• Discussions
• Workshops
• Collaborations

The animated video features smooth transitions depicting classroom scenes, animated characters, and background elements. A lively voiceover infuses energy into the video.

18. Dell Technologies  

It’s damn frustrating when our machinery breaks down while we are completing our important tasks. One of the key features that make a great explainer video is how well it addresses the pain points users face and delivers a realistic and quick solution. That’s exactly what is portrayed in this amazing video by Dell. 

With a quick and simple yet interesting storyline, the computer hardware giant has managed to grab the attention of its users. The animation performed complements the script sharply. The plot is beautifully developed & narrated without a voiceover [yes, that’s true]; the detailing of background scenes and characters is worth considering as a reference for other videos. The script strongly positions Dell’s repairing and replacement services in a competitive market.

19. Mastercard

How do you communicate the availability of your financial services in 210+ countries and over 150 currencies? Through explainer videos. This is precisely what Mastercard did to position the prime features its transactional cards provide to its customers. 

By integrating vibrant animated characters and colorful artwork and illustrations, this video successfully lifts the spirits of its target audience. The upbeat music running in the background adds more charm, making it a feast for the eyes.

20. Tide Pods  

With explainer videos, you can unleash unmetered levels of creativity. Tide's video campaign proved this. The detergent giant launched Tide Pods and provided its global customers with an innovative product to help wash their untidy clothes. 

We are welcomed with a pod as the center of attention, and other items are set up in solid background colors. The voiceover artist beautifully wrote and narrated the script, emphasizing how Pods provide extra cleaning power to users. The video houses an exciting set of animations performed on different laundry items, such as buckets stacked with clothes ready to wash, bottles of liquid detergent, etc, making it a complete package.

21. Virgin Media  

After watching this video, you’ll wonder—how can an explainer video be so creative in its approach? Virgin Media is a well-known brand in the telecommunications industry. This single creative video showcases a mighty bundle of different services offered by the company, such as broadband, television, and mobile and landline networks. 

The video begins with different characters who witness an unexpected transformation in their viewing experience after using Virgin Media’s online services. Rich visuals banking on excellent animations performed on various characters become an integral part of this explainer video. Another part of the video that fascinates us is how uniquely the services promise to revolutionize customers' lives and improve them. This video is an excellent example of what a B2C explainer video should be like!

22. eBay  

For e-commerce companies, explainer videos are an excellent marketing tool for reaching target audiences and boosting online sales. In this video, eBay showcases how conveniently it helps users order items and deliver them to their doorstep through an interactive website and a secure payment checkout system. 

From home decor items and electronics to fashion-related articles, eBay has everything in store for its customers. This video is one of the best examples of icon-based animation-style videos. With the voiceover, the video successfully builds trust and credibility in customers' minds.

23. Dollar Shave Club  

It is said to be the most successful live-action explainer worldwide. This is because it generates good business and attracts a large number of audiences.

24. Moved.com  

These are an online service provider. They provide an assistant who can help you plan your move easily. Generally, their explainer videos are less than a minute, yet they successfully brief about their service.

25. Express VPN  

This app is meant to protect the privacy of the users online. It provides a good server in 160 countries all over the world.

26. Spotify 

This highly in-demand music app effectively shows what is provides. The explainer videos on Spotify do not showcase the traditional way. They use high-tech software that converts real-life people into animations that make it more interesting.

27. Stitch-fix  

This is an online styling service provider. The service provider sends personalized clothing boxes to their customers.

28. Med Mart  

Their explainer video may be lengthy, but it effectively explains the plastic surgery process.

29. Zoom One   

This 30-second video, where Zoom responds to every issue a user can face, shows its practical use. This live video is a revolutionary product that offers unique benefits from a live-action point of view. Zoom presents itself as an actual software savior that, with its essential elements, allows users to say goodbye to all the stress and anxiety during work.

30. Logitech Brand Video   

It is so COOL! Once you watch it, you will say the same. Logitech proved that using video is the next best thing in marketing and sales. But it is not like other videos that narrate lengthy scripts in front of viewers. To make your business's ultimate presence and connect with potential customers, you must create something like this video format.

31. Ring Door View Cam  

Keeping security at your home becomes easy with Ring Door View Cam. One of the best explainer video examples uses various situations where this camera becomes the best security partner. This video allows you to see them and feel relatable in real life.

32. An Inside Look at the Peloton Bike  

An Inside Look at the Peloton Bike is an example of a dynamic and tempting visual that will let you groove along with its music and motivate you to buy it and get on it to stay fit. If you also want to see how this great tool is pulled off in this video, you must watch it now.

33. Vervoe  

Vervoe helps you hire the best candidate according to their performance, assessing all of them with professional skill assessments. This product explainer video uses humor to show how a company hired someone unsuitable for the job and then used Vervoe to replace them with a better candidate. It's an everyday life example people can resonate with! This a great video example of how to captivate the viewer's attention.

34. GoDaddy  

GoDaddy is an American Internet domain registrar and web hosting company. In this short explainer video, characters explain how a small business such as Swole Panda can use the GoDaddy domain name and website to grow its business online. 

35. Paypal  

While simple, this is one of the best-animated explainer videos. In this explainer video, PayPal simply shows the process of signing up and using the service. In just around a minute, the video shows how people can use the service to start shopping, and it does it in the simplest way possible. 

36. Apple’s Carbon Neutral  

Apple is already carbon neutral. The company aims to make every single product it produces worldwide carbon neutral by 2030. This explainer video is very short, and all the visual elements move forward in a flash, so you will have to stare at the video until the end. 

37. Unroll Me  

Unroll Me is an online tool that shows you a list of all your email subscriptions so you can unsubscribe. This 60-minute-long explainer video shows how easy it is to use the tool. They immediately show the problem at the beginning of the video and head to the solution, which is their service.

38. Google Pixel

Google used this explainer video to introduce their Google Pixel 6 phone simply. This short video explains that Google’s new phone can adapt to your needs over time by listening to you. 

39. Monday.com  

Users can start building a perfect system for team collaboration on the Monday platform in just a minute. Their short explainer video shows how you can use the platform to connect with teammates, assign tasks to them, and collaborate effectively. 

40. Collaboration Squared  

Collaboration Squared is a revolutionary NYC tech startup that focuses on solving the problem of attendance levels for remote event conference calls. In this video, animated characters, meaningful graphics, and polished narratives are used to show how the startup can help you. 

41. Old Spice  

Old Spice is an American company that produces male grooming products such as:

• Deodorants
• Aftershaves
• And more

This explainer video promotes their body wash that can help you smell like a romantic millionaire jet fighter pilot. 

42. Kantega  

Kantega is a Norwegian software corporation that develops bespoke software based on Java and lightweight application frameworks. This funny explainer video effectively shows the power of UX for designers, though it is considered a rather long video. 

43. Figma  

Figma has used this explainer video to show how their collaborative web application can be used for:

• Interface design
• Wireframe
• Prototype

This colorfully designed video explains what Figma is as simply as possible. 

44. Icelandverse  

Icelandverse is a professional service that lets users discover Iceland’s breathtaking surroundings and unlimited landscapers in real life without the need for a funny-looking VR headset. The man in the video talks about the service's features in a fun yet effective way. 

45. TEDx  

TEDx is an international community that uses locally-driven ideas in TED-style events to elevate them globally. The characters in this short animated explainer video have been designed to convey the message that TED has made sharing ideas over the Internet a breeze. 

46. Dissolve  

This explainer video discusses how dissolving CBD in various forms and shapes is difficult. Then, it offers the dissolved solution as a simple, unflavored powder you can easily dissolve in water or any other drink. 

47. Headspace 

In this short 2D animated explainer video, Headspace does a great job helping users understand how the app works. It is full of adorable characters, attracting viewers to watch the video until the end. Headspace is an English-American online company specializing in meditation. 

48. Snappy Kraken  

This rather long explainer video emphasizes Snappy Kraken and how it helps financial professionals. Snappy Kraken provides software for financial professionals to personalize, automate, and track marketing campaigns and businesses. 

49. Squarespace  

One way to get people to take note of your product explainer video is to get Martin Scorsese to direct it. This Squarespace ad does a lot in just over 30 seconds! Shot like a big-budget movie, the video shows aliens trying to get the attention of humans, but no one will look up from their smartphones. The aliens finally get noticed when they create a Squarespace website.

50. Ahrefs  

This fun and colorful video is exactly what animation is for! It also shows that not all product explainers need to include the actual product, especially if it’s an online platform or software. 

User interfaces and website designs often change faster than you’d probably want to update your marketing videos. By using animation to represent features in a pared-back way, you can add longevity to your videos. 

51. Asana  

This explainer video from Asana grips viewers from the start with a frightening statistic and bold, overwhelming visuals. Then, with the introduction of their platform, everything mellows out as we see how simple their platform is to use. The constant motion is almost hypnotising to watch, and the inspiring music leaves viewers ready to take action. 

52. Hive  

With animation you can create anything, yet so many businesses choose to make their characters human beings. Not Hive. Hive uses anthropomorphic elephants – and why not?! That isn’t even the strangest thing about this video. From the taxi cab skates, the football playing trout, and the catchy poem, this video is as weird as it is terrific.

53. Duolingo  

Duolingo's videos, especially the ones featuring their mascot, Duo, create a compelling story around language learning. The videos explain how the app works and emphasize the joy of connecting with other cultures.

54. Google Search: Reunion

Although not a traditional explainer video, Google’s “Reunion” short film is a touching narrative explaining its search engine's power. The video tells the story of two childhood friends separated during the India-Pakistan partition who are reunited using Google Search.

55. BBC Red Button   

BBC’s explainer video for their Red Button feature shines among the best explainer video examples, showcasing the power of blending real-life footage with animation. This approach seamlessly integrates the new service into familiar TV viewing experiences, making it easily understandable and engaging. 

Pretty illustrations, catchy music, and clear voiceover further enhance the video’s appeal, effectively explaining the Red Button’s benefits and how to use it. This video inspires any business looking to explain a new online presence feature through video. Effective storytelling and creative combinations can captivate your audience and drive adoption.

56. TOMS’ Story  

TOMS’ explainer video, “The TOMS Story,” stands out among the best explainer video examples with its heartfelt narrative and stunning visuals. This explainer immerses viewers in a beautiful, emotional journey, tugging at heartstrings and fostering brand love. 

Unique painting-like illustrations, immersive animation, and truthful narration create a powerful and memorable experience. This video serves as an inspiration for how to make an explainer video that transcends information delivery, connecting with viewers on an emotional level through compelling storytelling and stunning visual appeal.

57. KFC’s Youth Foundation   

KFC’s Youth Foundation explainer video bursts with youthful energy, making it a standout among the best explainer videos in 2024. Complex illustrations, catchy music, and innovative transitions create a mesmerizing experience. While visually captivating, the core message of supporting youth is delivered. 

This video demonstrates how innovation and creative storytelling can craft explainer videos that are both engaging and impactful. Learn how to make an explainer video that connects with your audience by tapping into their emotions and using innovative visuals.

58. Twitter’s Event Targeting 

Twitter’s “Event Targeting” explainer video exemplifies versatility within brand identity. It cleverly caters to its diverse user base by maintaining core brand colors (with a splash of yellow for vibrancy) and utilizing a flat, minimalist design. 

This clean aesthetic ensures clarity, while various elements in each scene enhance the visual narrative’s variety. Smooth motion graphics further elevate the video, effectively communicating the message to a segmented audience. This video inspires creating explainer videos that resonate with diverse audiences while staying true to your brand identity.

59. Coca-Cola’s “Ribbon”   

Coca-Cola’s “Ribbon” explainer video is a unique example, perfectly illustrating how video style aligns with brand personality. This video explodes with:

• Color
• Sound
• Vibrant energy

Reflecting the excitement of the FIFA World Cup and Coca-Cola’s celebratory spirit. The outstanding character animation brings the video to life, immersing viewers in a joyful experience. While not featuring live action, the video remains incredibly lively and engaging, showcasing the power of creative animation and storytelling. Remember, choosing the right video style can greatly impact your message and connect with your audience more deeply.

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10 Popularly Used Types Of Explainer Videos

1. 2D Motion Graphics: The All-Around Style for Explainer Videos 

2D Motion Graphics are a good “all-around” style for explainer videos. They are made by manipulating images – either stock or custom-designed. 2D Motion Graphics work so well because it’s quite effective to take a brand logo (which is an image itself) and assets and transform them or integrate them with other images. It’s most suitable for app demos, tech animations, financial graphics, and corporate explainer videos.  

2. 2D Character Animation: The Most Popular Explainer Video Style 

2D Character Animation is the most popular choice for explainer videos. It works for everything, and many startups use this style. As we mentioned in a previous blog, it’s a great choice. It’s the best cost value because, using characters, you can replicate customer experience. If you want to show relatable interactions between your target audience and their pain points or the benefits of your product, 2D Character Animation is the way to go.  

3. 2D Animation With 3D Elements: Add Depth To Your Explainer Video 

Sometimes, you need 3D elements in an explainer video to showcase an object from different angles or a 3D animated mockup of your product that you can move around or into. However, 3D animation is much more expensive and takes longer to create, so instead of creating an entire minute-long video with it, only certain key elements are made in 3D.  

4. 2.5D Animation: A Hybrid Between 2D and 3D 

2.5D animation gets a little closer to the look of 3D but less than isometric illustrations (more on that below). 2.5D adds illustrations to give more punch to height and width, but the images are still completely flat, with no illusion of depth.  

5. Whiteboard Animation Videos: The Not-So-New, Less Creative Style 

Whiteboard videos gained popularity in the early 2010s due to their more affordable production costs. Thanks to the latest After Effects plugins and tech innovations, 2D and character animation production costs now match the costs of whiteboard videos. 

It's important to remember that creating any video still requires time to understand the brand and product, craft a script, record a voiceover, and cover other expenses that remain consistent across all video types. It's hardly worth choosing whiteboard videos because they cannot be customized to match your brand's style, may look outdated, and have production costs similar to those of high-quality 2D animated videos.  

6. 3D Animation: The Expensive Explainer Video Style 

3D explainer videos are expensive as far as computer animation productions are concerned. To put it in perspective, you need two illustrators and two animators for a 2D motion graphics video. For a 3D animation video of the same length, you’ll need to throw in expensive ultra-powerful computers to process the massive data. 

A 60-second 2D motion graphics explainer video takes 15-50 minutes to render (mix all the separate elements into one video file) on a standard PC. A 3D animated video can take hours, even days. That’s not terrible if you only have to do it once, but remember that you must render it all over again every time a minor change is made! 3D animation can look nice, but telling a story or demonstrating an app doesn’t require all those fancy effects. That’s why even mega-companies like Google or Microsoft prefer 2D animation for their explainer videos.  

7. Live-Action: The Best Style for Humanizing Your Brand 

This media style works great when addressing an audience or demoing your product directly. If you’re filming in a home studio with a basic setup, this can be a cost-effective solution to make a casual, personable video. However, it should be noted that costs skyrocket once you start adding outside elements like:

• Locations
• Actors
• Crew

An average 30-second live-action video can cost anywhere from $50,000 to $250,000.  

8. Live-Action With Track Elements: The Hybrid Approach 

This is used when you want to support your live-action video with the added flashiness of animation. Many live-action videos are accentuated with 2D motion graphics, such as a trail following a person. 

Text bubbles appear above a mobile phone. Statistics popping off a live-action chart. All those are common examples. It’s a great way to make key moments more impactful. This style is good for brand videos and presentations.  

9. Stop Motion: The Unique Explainer Video Style 

Stop-motion is a style created by filming one frame of a model (often made of clay) at a time, moving or manipulating the subject a tiny bit, and repeating. It’s eye-catching because it’s uncommon and has its artistic charm. It’s also difficult to create (you need a special studio and equipment) and pricey.  

10. Screencast video: The Best Style for Software Demos 

Screencast video is ideal for showing software in action. This is a powerful method to use if you aim to provide people with a clear look at a product before they try or /or buy.  

Which Explainer Video Type Should You Choose for Your Business?

To choose the best explainer video style for your business, define your target audience. 

• Who are you trying to reach? 
• What are their interests? 
• What do they value? 

If your audience is tech-savvy or enjoys slick, modern visuals, 2D motion graphics are a fantastic choice. 

They’re perfect for breaking down complex ideas like SaaS features or abstract processes. For businesses selling physical products, however, nothing beats the authenticity of a live-action explainer video. It shows real people using your product, building trust and relatability. 

Determine Your Goals for the Explainer Video 

Next, consider the message you want to convey. Go for infographic explainer videos to present lots of data or statistics engagingly. They make numbers easier to digest through appealing visuals. Meanwhile, screencast explainer videos work wonders for software demos or tutorials, giving your audience a clear, step-by-step view of your product. 

Think About Your Budget for Producing an Explainer Video 

Your budget plays a significant role, too. 2D motion graphics are affordable and versatile, great for most brands. Live-action videos can be more expensive due to filming and editing costs, but they are worth it for certain industries. 

2.5D animation offers a middle ground, adding depth to flat animations without the hefty price of 3D. Parallax animation gives images a dynamic, animated feel and can elevate a video’s look without breaking the bank. Traditional video is a classic choice that’s simple to produce but may feel less modern for some audiences. 

Consider Complexity When Choosing an Explainer Video Style 

How much complexity do you need? A screencast or traditional explainer video might suffice if your message is straightforward, such as introducing a new product feature. But if your content involves intricate concepts, like explaining blockchain or AI, a more sophisticated style, like 2D motion graphics or even 2.5D animation, ensures clarity and engagement. 

Test Your Audience’s Response to an Explainer Video 

What will resonate? Start with a simple, affordable style and gauge your audience's response. Analytics and feedback will help you refine future videos and, if needed, scale up to more advanced formats.

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Explainer videos are short, engaging videos that explain a business's product, service, or mission. They typically use:

• Simple language
• Relatable visuals
• Compelling storytelling 

To break down complex ideas, helping audiences grasp information quickly. Explainer videos can come in a few different formats. While some are animated, others feature real people and live-action videos to tell a story.  

The goal is the same, no matter the format. Explainer videos introduce your audience to something new and help them understand it better.

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