32 Best Examples Of Medical & Healthcare Explainer Videos

You’ve probably experienced the frustration of researching a health issue online and running into complicated medical jargon that makes it even harder to understand. Or, maybe you’ve been in a doctor’s office or hospital and received a pamphlet with so much information on it that you didn’t even know where to start. Both of these scenarios highlight the importance of clear communication in healthcare. And that’s exactly why healthcare explainer videos are so useful. This article will illustrate their value, show you how to make an explainer video, and share the best examples of medical and healthcare explainer videos to inspire your goals.

Moonb's healthcare explainer video production services can help you achieve your goals faster. With our experience, we’ll help you create clear and compelling communication to improve your patient outcomes by turning complex medical information into digestible content.

What is a Healthcare Explainer Video?

Healthcare explainer videos are concise, engaging tools that help the audience better understand complex topics related to health and medicine. These videos use simple language, relatable visuals, and clear narration to break down complicated concepts into digestible pieces. Healthcare explainer videos can cover various topics, including: 

• Medical conditions
• Healthcare services
• Medical processes

For instance, an animated video can help explain the health risks of COVID-19 to patients with preexisting conditions. Another video could detail how a specific medical device or treatment works. The primary goal of these videos is to enhance understanding, engagement, and communication in the healthcare sector.

32 Best Examples Of Healthcare Explainer Videos

1. Animated Healthcare Explainer Videos by Moonb

Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. Its team includes senior motion designers, video editors, illustrators, and creative directors who use animation to explain software products better. 

Moonb has created several explainer videos using animations to help businesses better define their product offerings and relate to the audience in a much better way. 

2. Cloud Hospital

Using this video, the organization addresses the viewers how efficiently they assist in different situations or places. The video highlights how conveniently you can use the organization’s services and approach the experts best in the field without leaving your work or job. Cloud Hospital connects users to the best doctors worldwide, and users can approach anyone from them. 

Users can access these services from anywhere and get the best treatment for their health concerns. Cloud Hospital provides proper consultation and solutions to users’ problems. Incredible storytelling makes the video more effective and presents the services engagingly and interestingly. It makes the brand memorable among users because of its: 

• Impressive style
• Script
• Storytelling
• Visual effect

3. Healthcare and Medicine Promo

Product introduction is the primary purpose behind the creation of the video. The explainer videos effectively introduce the products within the target market in a memorable way. This video presents the benefits of using the products and answers questions like why to choose these products to develop the viewers’ trust. This video presents medication as a complete solution to several human healthcare issues. 

How Engaging Visuals and Storytelling Enhance Healthcare Product Introduction Videos

It conveys the message that the brand ensures that it helps internally and strengthens the foundation. It’s a product introduction video that mentions the benefits of using the products by humans.

The video begins with a smooth voiceover and presents the brand’s logo. Vibrant colors make the video more attractive. The video effortlessly engages the users and then introduces the products as a solution. The 360-degree human body model develops the users’ interest in the brand and how this works and ensures people’s betterment.

4. Healthmine

Understanding the benefits of the products is very important for users and ensures maximum utilization of products. Properly presenting information increases the users’ reliability over the brand. The video presents the benefits of using moving text for services. The video presents the benefits of why Healthmine is beneficial for the business. 

Healthmine presents a health plan for you or your family that uses data to improve your overall health. The video’s red color is an attention-getter, and the creative use of a red background leaves a lasting impression on the users. Properly presenting moving texts increases user engagement and helps them stay longer.

5. Surescripts CompletEPA

The video explains several factors related to the business and how they do their work in different situations. USP Healthcare Forum presents how efficiently the organization is committed to timely work done and expanding its market by collaborating with people. UPS Healthcare ensures the delivery of full end-to-end logistics and supply worldwide. The video presents how the organization is committed to its work and overcomes negative situations that affect its business.

Perfect storytelling using a single character engages viewers and helps them develop knowledge about the brand and product. Moving a single character throughout the entire video attracts viewers' attention and encourages them to learn more.

6. Fusion Medical Animation Showreel

These videos explain procedures to make complex things simple and understandable. They ensure the description of every small part of complex procedures and make it easy for viewers to understand everything effortlessly. Proper explanation using videos helps the brand connect with the audience. Fusion Medical Animation produces animation videos that help explain complex things quickly and understandably.

The organization presents the internal functioning of the human body, how drugs work in the human body, and several procedures that help to boost knowledge. Effective presentation of complex procedures engages the users and develops their interest in watching the videos until the end. The things or objects seem real because of the relevant colors used. Also, background music helps users not to be distracted and increases watching hours per user.

7. UPS Healthcare Forum

The video explains several business factors and how employees work in different situations. USP Healthcare Forum presents how efficiently the organization is committed to timely work and expanding its market by collaborating with people. 

UPS Healthcare ensures the delivery of full end-to-end logistics and supply worldwide. The video presents how the organization is committed to its work and overcomes negative situations that affect its business.

8. 7SIGNAL

The video addressed how 7SIGNAL’s services are beneficial and effective for businesses that are encountering several issues and are suitable for people and institutions. It focuses on the problems that arise based on connectivity issues. 7SIGNAL is a complete solution that efficiently assists institutions in getting better results.

How 7SIGNAL's IT Support Videos Highlight Reliability and Healthcare Benefits

7SIGNAL provides IT support to ensure smooth connections to check patient records and timely alarm the institution to fulfill several institutional tasks. The organization ensures 24/7 supervision to detect issues and send reminders timely. Voiceover with background music develops the user’s interest and encourages them to watch the entire video. 

Also, delivering relevant and specific information satisfies the users to get the required information and increases their knowledge about the brand. It provides information on how the brand has benefitted healthcare institutions and helped to improve their credibility.

9. NEXUS 

These videos are highly effective because of their features, which target specific user groups and ensure several benefits for businesses. The accessibility of several digital platforms ensures that the company targets potential users. NEXUS provides high-standard services to people who want timely services without delay. NEXUS helps people connect with doctors regarding their health issues and ensures the delivery of satisfactory services. The brand presents itself as delivering multi-expertory services. 

The video has exceptional storytelling that targets specific audience groups. It targets specific real-life issues that impact the customers’ pain points. The short length of videos and proper descriptions increase the video’s effectiveness. The video also mentions the contact details to connect with potential customers and generate leads.

10. TryPivotal.com

The video convincingly delivers the message that businesses in the healthcare industry make profits without considering the people. This video raises a concern about charging high prices within the industry and how middlemen increase their profit margin, which increases the burden on the people.

Crafting Impactful Corporate Videos: Highlighting Efficiency and Engagement

The video presents how the Pivotal group reduces the profit margin and delivers best-in-class products. It also mentions how efficiently it reduces the cost of production and services in different areas across the United Nations. The organization provides information that allows people to join the Pivotal group. 

The video begins with an engaging voiceover, and using several colors matching the theme increases the video’s effectiveness. The footage raises a concern and presents Pivotal as a solution that helps connect people. Delivering all necessary and relevant information in a limited time ensures engaging users to watch the video till the end.

11. Telemedicine

Telemedicine has become increasingly popular, especially during the COVID-19 pandemic. Kaiser Permanente’s explainer video on telemedicine effectively communicates the benefits and convenience of virtual healthcare appointments. 

The video illustrates how telemedicine saves time, reduces travel, and improves access to care using real-life scenarios and testimonials. It’s a prime example of engaging storytelling to promote a healthcare service. 

12. Get Treatment for COVID-19

The CDC’s explainer video on getting the COVID-19 vaccine is an excellent example of clear and concise communication. It uses animated graphics and easy-to-understand language to explain the vaccine process, addressing common concerns and providing step-by-step guidance. The video’s simplicity makes it accessible to a broad audience, helping to increase vaccine acceptance and uptake.

13. What is Precision Medicine?

Precision medicine is an emerging field that tailors medical treatment to an individual’s unique genetic makeup. UC San Francisco’s explainer video on precision medicine provides an insightful overview of this innovative approach to healthcare. 

The video explains how precision medicine can lead to more accurate diagnoses, personalized treatment plans, and better patient outcomes. It’s a great example of using video to educate viewers about cutting-edge medical advancements.

14. Mental Health Minute: Depression

Mental health is an important aspect of overall well-being, and the National Institute of Mental Health’s (NIMH) explainer video on depression is a valuable resource for raising awareness and reducing stigma. 

The video uses animations and real-life stories to explain the symptoms, causes, and treatment options for depression. It also provides information on how to seek help and support. This video is an excellent example of using video production to address important healthcare topics and promote mental health awareness.

15. Hands-Only CPR Instructional Video

The American Heart Association is dedicated to educating people about heart health; its explainer videos are a great example. In this video, the American Heart Association explains how to perform CPR on an adult. The video is clear, concise, and easy to follow, making it a valuable resource for anyone looking to learn CPR.

16. Ballboys

What’s unique about this video: Using a famous character to attract attention. This PSA featuring Marvel’s Deadpool reminds men to check for testicular cancer. The video’s tone is everything fans expect from the Deadpool movie franchise series. It’s hilarious, edgy, and self-aware. The video is almost viral due to that.

17. . Breast Cancer Now

Showing relatable scenarios is a nice trick for video success. Thus, this healthcare video explainer from the charity Breast Cancer Now speaks volumes directly to the people they always help. This is the perfect way for the video to highlight how breast cancer sufferers feel in these familiar situations. 

18. Athena Health

Athena Health represents several testimonial explainer videos, using different types of people from all various walks of life, meaning the company’s viewers can hopefully find someone they relate to there.

19. Couch to 5k from NHS

What’s unique about this video is that it combines live video with text animation. This simple 30-second video explains what it’s like for health and life to use the Couch to 5K podcasts while running. 

20. World Health Organisation

The video’s illustration style is classic. The incredible visualization of the black dog helps viewers understand everything without much medical jargon. This explainer video is based on a book written and illustrated by Matthew Johnstone.

21. Blood Thinners 

Users often search the web for folk remedies or more information regarding the medical and pharmaceutical fields. This can also be used for a video to tell that self-treatment is possible, but only in simple cases. In all other cases, the first thing to do is to have an examination or doctor’s checkup in the clinic, etc.

22. Colitis Foundation

This video example serves as a beacon of hope for younger patients grappling with Inflammatory Bowel Disease (IBD). Crafted with precision and care, the video addresses the common concerns and fears associated with such a diagnosis, assuring viewers that a fulfilling life is possible despite the challenges.

A video strategist has meticulously studied the unique anxieties faced by this demographic, ensuring the message resonates deeply with them. In a world where discussions about gastrointestinal health are often avoided, this video breaks barriers by engaging its audience in a relatable, conversational tone.

23. Imaginary Friend Society

In an exemplary showcase of a healthcare explainer video, the Paediatric Brain Tumour Foundation has crafted a compelling series aimed at supporting young cancer fighters. These video examples are designed to resonate with children facing the daunting world of medical diagnoses, utilizing: 

• Vibrant colors
• Captivating character animations
• Engaging storylines

By creating characters that children can identify with, the foundation eases their journey through the complex realm of healthcare services. These Disney-esque figures offer companionship in a time of solitude and validate the children’s fears and anxieties, making an otherwise intimidating experience more approachable and relatable.

24. BCBS Maternity Health Coaching

BCBS’s Maternity Health Coaching stands out in healthcare explainer videos for its heartfelt narrative and authentic storytelling. This video provides a genuine account of an actual individual, lending the content an unparalleled depth of emotion and relatability. Maternity, a topic that might not always be at the forefront of public discourse, is brought into the spotlight, emphasizing its profound significance.

The strategic choice to forgo character animation in favor of real-life storytelling in this context proves exceptionally effective. By giving voice to personal experiences in maternity health, this video underscores the power of video marketing in healthcare, demonstrating how authentic narratives can profoundly connect with and impact the audience.

25. NHS 

This excellent example of healthcare videos sets a high standard for accessibility through its innovative use of animation. Recognizing the challenge over 2 million visually impaired individuals face in the UK, the NHS has tailored its video content to be as inclusive as possible.

The strategic use of high-contrast colors and clear visual cues against a stark white background ensures that the information is conveyed effectively to all audiences, including those with sight loss. 

26. Infoscan for Patients

In healthcare explainer videos, Infoscan for Patients stands out for its impeccable production quality. Given the complexity of medical topics, an explainer video must be clear and professional. Infoscan’s offering shines with a well-crafted script, smooth animation, and crystal-clear audio, ensuring the message is received and retained. 

This video provides crucial information about sleep disorders—a frequently overlooked health issue—without overwhelming the viewer with technical details or statistics. By focusing on simplicity and directness, the video effectively highlights the ease of using Infoscan and encourages viewers to take action toward better health management.

27. Managing Diabetes Video By Oscar Health

This perfect healthcare marketing video shows how Oscar Primary Care is designed to help manage diabetes through continued check-ins, personalized care, and easy access to medical teams. This live-action video is very well produced and features a certified professional nurse’s visual narration of the entire script. 

28. What is Quality of Care? 

This World Health Organization video marketing for healthcare has been produced as an animation video, ensuring it effectively conveys the required message.

Animation makes complex subjects look easy and enjoyable by using pictures to explain definitions and examples.

29. Science Will Win 

“Science Will Win” is a video by Pfizer and is considered one of the best medical marketing videos ever created. It talks about scientists' hard work in developing medical treatments that save and extend people's lives worldwide.

The video appeals emotionally to viewers, boosts confidence, and increases hope for more scientific progress. The professional cinematography is exceptionally well done, shot in high definition with a powerful visual appeal. The audio is also evident and well-matched with the visuals, delivering the message effectively. It is a clear and inspirational video showing how science will lead toward solving health problems and living quality lives. 

30. The World’s Largest Medical Company 

The video follows the company’s odyssey from its humble origins in 1949 as a medical equipment repair shop to its becoming a global medical technology company. The animation is excellent, captivating, and easy to understand.

The video is one of the best healthcare marketing examples because it attracts a larger audience and enables them to comprehend complicated information. Textual captions accompany the visuals and narration, allowing for the effective transfer of information even without sound. 

31. Healthy Planet, Healthy People Video 

The “Healthy Planet, Healthy People” Video by Bupa is a live-action video for healthcare marketing that builds its message around emotional storytelling and the interrelationship between environmental health and human health.

The video’s scenes are shot in breathtakingly beautiful locations with different climates worldwide. The purpose is to demonstrate that people treat the Earth with similar care and concern as they treat a patient. The video has excellent production quality and flashes of sharp visual images worldwide, reinforcing the message of universal responsibility and environmental stewardship. 

32. Fullerton Health Corporate Video

This poignant healthcare video marketing example focuses on the essential aspect of medical care by emulating live-action cues and compelling narration. It talks about how Fullerton Health delivers fully integrated medical services across nine markets in the quest for inclusivity, innovation, and bringing healthcare to the world.

This hospital marketing video underscores that care has no limits and underlines the company’s commitment to elevating healthcare standards through positive life impact. High production quality, emotional storytelling, and clear messaging make this video engaging and impactful.

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Why Explainer Videos Work Best For Healthcare Brands

Educate Patients About Their Conditions and Health Issues

Healthcare explainer videos can break down the complexities of medical conditions and treatment options to help patients make informed decisions about their healthcare. For example, a patient diagnosed with cancer may feel overwhelmed and confused about what this means for their health.  

The Role of Animated Explainer Videos in Patient Education and Engagement

An animated video can help to educate this patient about their condition, potential treatments, and what to expect moving forward. Explainer videos can also help healthcare professionals communicate with patients about complex conditions, improving patient outcomes and satisfaction.  

For instance, a video could help to explain Alzheimer’s disease to a patient’s family members to help them understand the condition and its effects. These videos can also educate patients about healthy lifestyle choices. For example, a video could be created that explains the importance of exercise and healthy eating habits.

Attract New Customers By Showcasing What Your Business Will Offer

Healthcare explainer videos are a great way to show off what your business can offer potential customers to attract new patients. By highlighting your services’ unique features and benefits, you can convince prospects to try you. 

For example, if you’re a chiropractor, you could create an animated video that explains how your treatments can relieve pain and improve mobility. This will attract new patients by helping them understand how you can help them before they step foot in your office.

Increase Brand Awareness and Help You Stand Out from the Competition

High-quality, engaging healthcare explainer videos will help you reach a wider audience and communicate your message more effectively. There are several ways to use explainer videos to increase brand awareness, including:  

• Uploading the video to your website or blog
• Sharing the video on social media platforms such as: some text
  • YouTube
  • Facebook
  • Twitter 
• Embedding the video in email newsletters 
• Including the video in presentations or pitches

Communicate Complex Information in an Easy-To-Understand Manner

Research shows that 73% of people want to watch a video to learn about a product. Only 11% still prefer to read about it. Video is an excellent investment for healthcare brands to explain complex concepts in simple words. 

Some complex medical conditions, like cancer or Alzheimer’s, can be difficult for patients and their families to understand. An animated explainer video can help break down complex information into manageable pieces that are easy for people to understand.

Improve Conversions and ROI

Good explainer videos help increase conversions and ROI for healthcare businesses. A strong CTA can guide viewers through signing up for your newsletter, attending an event, or purchasing a new product or service. 

7 Best Tips For Creating Healthcare Explainer Videos

1. Set Clear Goals and Objectives to Create a Focused Healthcare Explainer Video 

Content marketing drives profitable customer actions, and each business and brand will have different ones. For healthcare explainer videos, a healthcare organization must define specific goals and objectives for each video. Next, these will inform all decisions in the content creation process so the video effectively targets the right audience, engages them, and motivates them to take the desired action. 

2. Clearly Define Your Audience to Create a Targeted Healthcare Explainer Video 

To influence an audience, you need to know who they are and what they care about. Otherwise, connecting with them and building relationships takes a lot of work. You will need to get to the root of what your audience needs, wants, and problems you can help them with.

3. Be Relevant to Your Audience's Needs to Create a Compelling Healthcare Explainer Video 

Content marketing is a value exchange, meaning only the most valuable content will be consumed. The message in your explainer video should cross between what you think is important and what interests your audience. That's why most explainer videos feature an understanding of the audience's situation before solving this with the benefits of a brand's product or service.

4. Make Your Healthcare Explainer Video Entertaining 

The role of marketers is becoming more challenging every day. Breaking through the clutter and engaging an audience is becoming more complex. To do so, your content must be educational, inspiring, and entertaining. 

This kind of content will give you the best chance of captivating your audience, inspiring action, and driving results. It is one of the key explainer video best practices that is often overlooked.

5. Be Concise to Hold Your Audience's Attention 

Your audience's attention is valuable. You'll have worked hard to earn it, so it pays not to waste it once you have it. This means being concise in your communication. Generally speaking, most explainer videos are around 90 seconds long. 

This gives you enough time to make your point without bombarding your potential customer with information. If your explainer needs to be longer, this is still possible—just make sure the information you include adds value.

Be on Brand to Create a Consistent Customer Experience 

Being on brand is essential. It ensures a consistent look, feel, messaging, and tone of voice across your content. Doing so creates a customer experience that confirms the reputation and brand you have built. Your explainer video must also be on brand to maintain this consistency and expertise. The fonts it uses and the color palette it features will all play a role in ensuring this.

Work With Moonb!! 

This might be a bit cheeky, but we have a proven track record of creating explainers that follow the core best practices, get results, and make our clients happy!

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Choosing an Explainer Video Company

Before you vet different video creation agencies, you must clearly know what you're looking to achieve. 

• What message are you trying to convey through the video? 
• Who is your target audience? 
• What kind of style do you envision? 
• What is your budget and deadline? 

Answering these questions will give you a starting point and help you narrow your options.

Experience and Portfolio

The experience of a video company is crucial in determining its competence in delivering quality videos. A company that has been in the business for a considerable period will likely have honed its skills, ensuring a smoother experience for you. Experience alone isn’t enough. You should also look at the company’s portfolio to see the range and quality of its work. 

This will give you a better sense of their creativity and ability to diversify their styles to fit different industries. Remember, your industry's nuances can significantly impact how your video content should be presented.

Client Reviews and Testimonials

Testimonials are powerful tools for assessing a company’s reliability and professionalism. They provide insights into the company’s work ethic, ability to meet deadlines, quality of customer service, and willingness to go the extra mile for its clients. 

Read reviews on independent platforms or ask the company for references if they aren't readily available.

Customization and Personalization

The best explainer videos are tailored to resonate with a specific audience. Look for a company that emphasizes customization and personalization. They should be willing to learn about your brand, understand your unique selling points, and translate these into your video. 

Companies that use templates or have a one-size-fits-all approach may need help to capture the essence of their brand effectively.

Comprehensive Services

While the focus here is on explainer videos, you may need other types of video content in the future. Selecting a company that provides a broad spectrum of video services will save you the hassle of looking for a new agency each time your video needs to change.

Communication and Collaboration

Clear communication is key throughout the video creation process. Look for a company that values transparency and keeps you in the loop at every stage. They should also be open to your ideas and input. 

After all, you know your business better than anyone else. The right company will welcome your thoughts and work collaboratively to bring your vision to life.

Value for Money

While it's important not to compromise on quality, price should also be a consideration. The most expensive company isn’t necessarily the best, and vice versa. You need to ensure you get the best value for your investment. Be cautious of companies offering exceptionally low prices—they may not deliver the desired quality.

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Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Services

Moonb is a video marketing agency offering unlimited video editing subscriptions. We serve and are looking to create and distribute engaging video content: 

• Healthcare organizations
• Professionals
• Medical practices 

We elevate the video production process with our unique product demo video service and flexible, subscription-based model. 

Moonb is a superior alternative to: 

• Traditional video agencies
• Freelancers
• In-house production teams

Our full-service production approach requires zero contracts and allows for seamless project management integration via: 

• Trello
• Slack
• MS Teams

We provide weekly strategy calls to keep everyone on the same page. Start a 3-day free trial today to take your healthcare video content to the next level with our product demo video service.