A Definitive Guide To Motion Graphics Explainer Videos (23 Examples & Tips)

How to make an explainer video? You might feel overwhelmed with the different types of videos and styles you could use. Motion graphics explainer videos ... what even are those? And how do they fit into my goals? As you start to figure out how to make an explainer video, you might ask many questions. This is completely normal! And the good news is that this article will answer many of those questions. You'll learn all about motion graphics explainer videos, how they can help you achieve your goals, and tips for creating one yourself.

If you want to make the process even easier, Moonb has your back. Our explainer video production services will help you get started and eliminate the stress of creating a motion graphics explainer video.

What are Motion Graphics Explainer Videos?

Motion graphics combine animation and graphic design as a great source of strength. As animation dandies simple visual elements such as:

• Text
• Shapes
• Images
• Engages auditory receptors

To communicate ideas, it is more memorable for viewers than just static pictures.

The magic of cool motion graphics animation for brand apps and web platforms is that it showcases complex pictures, ideas, concepts, and data in a short, simple, visually appealing video. As a result, it helps convey a message fastest, easily grab and hold the viewer’s attention. 

Great animation design can be used in whatever areas you want, such as:

• Business
• Marketing
• IT solutions

The Power of Motion Graphics in Video Marketing

The motion picture industry, education, healthcare, social networks, or entertainment. Marketers often prefer motion graphics videos over real-human and other styles, and that’s true. 

Depending on the context and purpose, a motion graphics explainer video is a universal way to engage and convert. Such explainer videos have many reasonable benefits and your only duty is to use them.

Educating Audiences Through Video: A Key Marketing Responsibility

Videos and motion graphics have become integral to many successful marketers’ content strategies. According to a 2019 survey, 95% of video marketers believe video has helped viewers better understand their product or service. The report also found explainer videos are the No. 1 type of video marketers create. This points to just how powerful video marketing can be when executed correctly.

According to a Content Marketing Institute report, educating audiences was one of the three most-cited goals of marketers. Long story short, educating and explaining is now a key responsibility of all marketers. 

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• Video Production Checklist

23 Examples Of Motion Graphics Explainer Videos For Inspiration

1. Motion Graphics Explainer Videos by Moonb 

Moonb is a video marketing agency offering unlimited video-making and editing subscriptions. It is a collective of:

• Senior motion designers
• Video editors
• Illustrators
• Creative directors 

Who use animations to explain software products better. Moonb has created several explainer videos using animations to help businesses better explain their product offerings and relate to the audience in a much better way.

2. IBM’s “Hybrid Data Management” 

For IT-related companies like IBM, explainer videos become crucial in navigating complex topics. Their “Hybrid Data Management” video exemplifies this, earning its place among the best explainer video examples. It bridges the gap between technical specifics and audience understanding. 

The intelligent narration resonates with the target audience’s intellect, while the professional color scheme reinforces brand identity. The key lies in the meaningful animation and icons, bringing the value proposition to life engagingly. This video serves as a guide for how to make an explainer video for technical audiences, emphasizing the importance of clear communication, tailored messaging, and visually compelling elements.

3. Mastercard “By the Numbers” 

Mastercard tackles the challenge of simplifying complex financial services in its “By the Numbers” explainer video, solidifying its place among the best explainer video examples. This video caters to a broader audience than IBM, opting for clear narratives and visually calming, flat, minimal scenes. 

The brilliant yet subtle animation and diverse, featureless characters enhance the video’s clean aesthetic. This focus on visual aesthetics complements the warmth conveyed by the narration, ensuring the message resonates effectively. This example inspires crafting explainer videos with compelling visuals and clear scripts, even when dealing with complex topics.

4. The Bélo 

This is, without a doubt, one of the best motion graphics examples you’ve ever seen. Airbnb has done an excellent job of communicating the brand’s values and mission in an inspiring way. With motion graphics, the meaning behind a logo becomes a touching video storytelling piece that connects with the viewer from the very first second. 

5. Connecting Behavioral and Physical Care 

Businesses in the healthcare industry can also benefit from leveraging video graphics. Topics in this niche tend to be delicate and challenging to tackle. As you can see from this short example of healthcare video production, motion graphics video content can help you communicate any information clearly and tactfully.

6. How PayPal Works 

Regarding design, PayPal is known for its minimalist and clean aesthetic. Motion graphics are so versatile that they can be easily adapted to fit any style. 

The company has maintained minimalistic shapes and animation in this motion graphics example by relying on outlines and simple transitions. While it probably won’t become one of the best commercials of all time, it still does a great job of catching the viewer’s attention.

7. The Boy Who Asks Questions 

Video content is worth a thousand words, and this motion graphics example is proof of that. If your message is strong enough, sometimes you don’t need a voiceover to convey your message and tap into your viewer’s emotions. Charles Schwab has built a motion graphics story around their slogan to create a deeper relationship with their audience.

8. Welcome To Denim Social 

This is a superb motion graphics example of how, in just 30 seconds, you can give your customers an overview of your product or service. Video graphics can help you enumerate the benefits your offer brings to the table in a way that’s engaging and easy for your audience to visualize, making your product advertisement all the more effective.

9. Better Light, Better World 

When you want to show how new technologies work, this video graphics style can give you a hand. By pairing engaging visuals with a clear script, you can reinforce your message and ensure it reaches your target audience. You can create a unique cartoon style that makes you memorable and helps you stand out.

10. Brain Power 

Delivering sensitive information, such as how to deal with mental health problems, can be tricky. But this motion graphics video shows us the power of stunning visuals to convey information. The visual representation and explanation of the program’s benefits through a straightforward and clear healthcare ad poses the company as a unique solution, enticing the viewer to learn more about it.

11 . When You Say You’re a Swimmer 

Even the most straightforward ideas can create the most significant impact. The motion graphics elements in this piece are pretty basic, just simple shapes over a simple background. But their combination with sound effects and voiceover makes for an unforgettable experience that will grab your attention and won’t let go.

12. Cisco Secure Client 

The outburst of colors, animated shapes, and pictures accompanying the narration in this motion graphic video has one goal. Catching the viewer’s attention from the first frame while making a lasting impression. You’d say it’s a total success, don’t you think?

13. STUXNET 

This example shows how to tackle a complex topic such as “how computer viruses work” almost effortlessly. Even more impressive is that this piece is over a decade old! However, the editorial-style video graphics and visual data representations give it a modern look and feel that keeps our eyes glued to the screen.

14. Bitcoin Explained in a Nutshell 

Bitcoin Explained in a Nutshell. Who wasn’t (and maybe still is) confused about bitcoins when they first came out? This great motion graphics example breaks down everything you need to know about them in three minutes. The animated graphics make it much easier to understand, don’t you think?

15. Apple’s “Designed by Apple in California” 

Apple’s “Designed by Apple in California” explainer video stands out among explainer video examples in 2024 for its mastery of minimalism and brand identity. By prioritizing a clear message delivered through simple dots and lines, the video exemplifies how “less is more.” The precise and thought-provoking script invites viewers to connect with the brand more deeply, aligning perfectly with Apple’s image of innovation and elegance. 

While seemingly basic circles, the animation seamlessly integrates with the music and message, creating an immersive experience without needing traditional voiceover. This video is an inspiration for crafting explainer videos prioritizing impactful storytelling and brand alignment, proving that even the simplest elements can convey powerful messages.

16. VISA’s “Threat Intelligence” 

VISA’s “Threat Intelligence” explainer video exemplifies adaptability in financial explainer videos (2024). It tackles the often dry topic of security with visually smart aesthetics, appealing to its audience while effectively conveying a complex message. 

Motion graphics, icons, and subtle secondary animations create a sense of sophistication, aligning with the brand’s professional image. The color palette and voiceover further support this, leaving a lasting impression even beyond the more minor details. This video is a prime example of how explainer videos can be informative and visually engaging, adapting to complex topics without sacrificing aesthetics or clarity.

17. OREO’s “Aladdin” 

Looking for an unconventional yet impactful explainer for a fantastical product? Look no further than OREO’s “Aladdin” video. This imaginative masterpiece ditches typical explainer styles and instead crafts a mind-blowing cell-animated movie, showcasing the power of explainer video services in achieving high ROI. 

The animation, reminiscent of swirling cream and dreamlike stories, perfectly aligns with the OREO brand, while the charming song adds to the sweetness. The video masterfully demonstrates how a funny, imaginary sequence can effectively convey the message: an OREO can resolve the tension. This example proves that explainer videos can be entertaining and effective, driving engagement and brand recall, ultimately maximizing your investment in explainer video services.

18. Hyundai’s “Metaphors” 

Hyundai’s “Metaphors” explainer video blends real footage with captivating motion graphics, creating a visually stunning experience. The chic color palette seamlessly contrasts with the Hyundai car’s red, subtly emphasizing brand presence without overwhelming the visuals. This video exemplifies how creative combinations of real and animated elements can create engaging and memorable explainer videos that capture attention and resonate with viewers.

19. Lenovo’s “Tiny Guys” 

Lenovo’s “Tiny Guys” explainer video proves that animation can surpass live-action in showcasing product versatility. It leverages creative motion graphics and charming “tiny characters” to demonstrate the diverse functionalities of the Lenovo Yoga Book in a visually engaging and memorable way. This video inspires product explainer videos, highlighting how animation can bring products to life, simplify complex features, and captivate audiences with unique storytelling techniques.

20. American Express Platinum 

American Express’ explainer video for their Platinum card showcases the power of 

well-thought-out storytelling and engaging motion graphics to capture viewer attention and effectively communicate product features. 

This animated video balances information and entertainment, utilizing a strong script and on-point music to leave a lasting impression. This example inspires the creation of explainer videos that are visually appealing and effectively convey their message, ultimately driving engagement and interest in the product.

21. Nintendo Switch 

Nintendo Switch’s “Super Beat Sports” explainer video shines among explainer video examples with its exuberant creativity and focus on gameplay. This video explodes with lively colors, energetic music, and a montage of exciting sports-themed mini-games, showcasing the product’s essence in a way that transcends mere explanation. 

By immersing viewers in the fun and dynamic gameplay experience, the video effectively communicates the game’s appeal without relying on lengthy descriptions. This approach inspires product explainer videos, demonstrating how creative techniques and a focus on user experience can captivate audiences and drive excitement for your product.

22. Samsung GS7 

Samsung’s GS7 explainer video exemplifies “how to make an explainer video” right. It ditches color chaos and uses mind-blowing motion graphics to showcase features, proving less can be more. This minimalist approach focuses on the phone’s capabilities while captivating viewers with stunning visuals. A strong concept and creative execution are key, not just relying on color explosions. This video serves as an inspiration for crafting engaging and impactful explainer videos that prioritize clarity and visual storytelling.

23. Facebook’s “Live Events” 

Facebook’s “Live Events” explainer video bursts onto the scene with funky colors, sharp motion graphics, and entertaining assets, effectively highlighting the app’s features. The engaging music further fuels viewer interest, showcasing the diverse and exciting possibilities of live events on Facebook. This video is an inspiration for creating explainer videos that are visually dynamic and informative, capturing attention and generating enthusiasm for the featured element.

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What are The Advantages of Using Motion Graphics for Explainer Videos

Motion graphics explainer videos simplify the process of explaining complex concepts. These animated videos help break down intricate topics into digestible visuals. The graphics determine the starting and finishing points of data, allowing viewers to grasp information more easily without jumping back and forth between different sets of information to get a sense of what’s going on. 

Professional 

Many professional brands and companies want a smooth look. Motion graphics can help with that as it looks professional. Motion graphics are an excellent tool for efficiently presenting a business and its services. Such videos can assist marketing operations across all platforms, including experienced business communities since they are ideally adapted to the demands of the digital world.

Easy to Execute 

Videos with characters often need all the rigging and time-consuming animation mixed with characters. Motion graphics are also easier to create. Designers spend their time on something other than animating, creating characters or working with photorealistic CGI, for example, in this environment.

Cost-Effective 

It helps gain good results on a limited budget. Unlike character-based explainer videos, these allow businesses to retain their investments at a reasonable level. You can spend less money on character design or animation. A small crew can create motion graphics videos in a reasonable amount of time.

Stand Out 

Many companies use animation videos with characters while considering various explainer video topics. In this scenario, choosing motion graphics over static images helps set the company apart from its competitors.

Increases Sales 

Motion graphics are adaptable so that they may be used at any point in the sales funnel. Increased audience reach is accompanied by increased conversion rates, which leads to increased sales. 

Reusable 

Explainer videos with motion graphics go hand in hand with creating a wide range of visual and textual information, such as:

• Graphs
• Illustrations
• text copy
• Etc

Once the motion graphics explainer is made, these components can be recycled and used in multiple mediums or application areas.

We advise that your company, brand identity, and target for the video drive your decision. It all relies on your objectives and brand image.

Moonb: Unlimited Video Editing Subscription for Effortless Content Creation

Moonb is a video marketing agency offering unlimited video editing subscriptions. We offer seamless project management integration via:

• Trello
• Slack
• MS Teams
• Weekly strategy calls
• Contract-free
• Full-service production approach

Moonb is a superior alternative to traditional video agencies, freelancers, and in-house production teams. Our flexible, subscription-based model, combined with our expertise in creating compelling video content, positions us as the ideal partner for companies looking to elevate their marketing and educational initiatives through the power of video. 

Start a 3-day free trial with our product demo video service to take your content to the next level. 

Factors to Consider Before Choosing to Use Motion Graphics for Explainer Videos

Consider your target audience before jumping into production. Who do you want to appeal to? If you aim to reach a younger audience, animated videos are your best choice. While they appeal to a wide range of viewers, they’re especially popular with Gen Z and millennials. Live-action videos work, too, but for a certain type of audience. 

What’s Your Budget? Explainer Video Costs

Budget applies to everything here, but the rule of thumb is that a professionally made live video will cost you much more than an animated one. However, if you want to do it cheap (super cheap, for example), live video can be created with a smartphone (and no other tools). Creativity is the key here. 

Timing Is Everything: What’s Your Deadline?

When will you need it? A professionally made live video will require you to spend time preparing for both pre-production and post-production. Planning everything properly in advance ensures a successful shoot, giving you the best video. If done right, animated video only needs about 3-5 weeks to create motion graphic video production asap. 

Style Points: What Type of Motion Graphics Will Suit Your Needs?

Motion graphics use:

• Animated graphics
• Text
• Kinetic typography
• Shapes 

To convey information. They are excellent for simplifying complex concepts and creating visually engaging content with a consistent design style. The 2D style involves two-dimensional images and characters. They are versatile and suitable for various purposes, from storytelling to educational content. 

3D animations add depth and realism to the video created. They are ideal for showcasing products, architectural visualizations, and simulations. Consider mixed media by combining multiple animated elements to achieve a unique and engaging video. For example, you might use 2D style for characters and 3D animations for product demonstrations.

Start a 3-day Free Trial to Take Your Content to the Next Level with Our Product Demo Video Service

Before you start imagining what your video will look like, it's essential to get clear on the goal of your explainer video. 

• What's the big idea? 
• What are you trying to communicate?

Instead of saying, “I want to explain my product,” try to define exactly what you want to say about your product. For example, “I want to explain how my product works and<|image_sentinel|> the benefits of using it.” 

Defining your goal will help you create a script and visualize your video so that you can effectively communicate your message to your audience. Getting clear on your video's purpose will also help you measure success when evaluating your explainer video's performance.  

Common goals for explainer videos include: 

• Explaining a business process, product, or service
• Educating an audience on a specific topic
• Promoting a product or service
• Training employees or customers

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