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Tech Video Production

Videos help tech companies simplify complex solutions and make them easy to grasp.

What are tech explainer videos?

Breaking down complex concepts into something digestible can be a real challenge. Tech companies often find it hard to keep their audience engaged and make their products relatable. That's where tech explainer videos come into play!

These videos are designed to simplify even the most intricate technologies and services into clear, engaging content. By using animations, visuals, and straightforward explanations, we turn complex tech jargon into something your audience can easily understand and get excited about. We help you making your high-tech solutions accessible and compelling—turning the confusion into clarity and boosting your tech marketing game.

The advantages of using videos in the tech industry

Using videos in the tech industry can really make a difference. They help break down complicated tech into simple, visual explanations that are easy to understand. This makes it easier for customers to see how your product works and why it’s worth their investment. Plus, videos are great for boosting sales - they let you showcase your product’s benefits in a way that stands out from the competition.

Sharing engaging content across social media also raises brand awareness, pulling in new customers and keeping the ones you already have interested. And when it comes to support, videos are a game-changer. They offer clear, step-by-step help for using your tech and solving common problems, making the whole customer experience smoother and more satisfying.

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They were capable of adapting to fast delivery deadlines.

René Ugarte - Senior Producer, MOI Global

What happens when people don’t understand a software tool?

When people don’t grasp what your software does, it’s a real challenge. The core of software marketing is about ensuring understanding, but if your audience can’t quite figure out how your tool works, they won’t download it, use it, or see its full value. This lack of clarity leads to limited product understanding, slow adoption rates, lower market share, and higher churn rates. It’s incredibly frustrating when you know your software has great potential, but the message isn’t getting through.

Set yourself up for success with video!

Our tech & software video production is designed to make sure your audience really "gets it." We simplify complex concepts and show exactly how your software works, which boosts downloads and purchases, enhances user retention and reviews, reduces churn, and elevates the overall user experience.

With a Tech video, you can...

Showcase the full functionality and benefits of your software, provide helpful tips and tutorials to guide your users, enhance your app marketing efforts to attract more users, and build credibility by demonstrating your expertise.

What mistakes should you avoid with tech videos?

Tech videos can go off-track if you’re not careful. Avoid using heavy jargon—keep it simple for clarity. Shorter videos, ideally 1-2 minutes, keep viewers engaged and focused. Quality counts too; poor sound or visuals can hurt your tech's image. Lastly, don’t forget a strong call-to-action to guide viewers on what to do next.

Related Video Examples

Have Questions?

How successful is video marketing?

Video marketing is absolutely one of the best investments you can make for your brand! It captures attention like no other medium, keeping your audience engaged and eager to learn more. Plus, it often delivers a fantastic return on investment (ROI), making it a smart choice for any business. In a world where social media is dominated by video content, using it effectively can help you connect with your audience in a memorable and impactful way. Don't miss out on this powerful tool to elevate your marketing strategy!

How much do marketing videos typically cost?

Marketing videos can be very expensive, especially with traditional agencies, where costs can reach $20,000 to $40,000 per minute. With moonb, we offer a flat monthly cost that provides you access to a dedicated team focused on delivering high-quality videos quickly and efficiently, making the process more budget-friendly while still maintaining exceptional standards.

Is there a limit to revisions during the process?

There are no limits to revisions during the process. We want to make sure you’re completely satisfied with the final product, so we’ll work with you until it meets your expectations.

How long does the marketing video production process take?

The marketing video production process can vary widely depending on the brief. For short-form packages, it might take just a few days, while more complex advanced animations could require a few weeks to ensure quality and attention to detail.

How long should my marketing video be?

For most marketing videos, aim for a length of 30 to 90 seconds. This duration is typically enough to engage viewers while conveying your key message effectively. However, depending on the content and platform, some videos can be longer, so consider your audience's attention span and the context of your message.

Can you handle the entire process?

Of course! We smoothly manage your project from the initial idea to the final publication. We take care of writing, visuals, animation, voiceover, editing, sound, branding, and more. You can participate as much as you like or let us handle everything. We'll make sure your content is perfect for any platform that supports videos.

What does the onboarding process look like?

Once you subscribe, you will receive an email within a few minutes containing two essential links. The first link directs you to our production platform where you can access all your videos and request reviews. The second link takes you to your customer portal to manage your subscription. Your dedicated video team will contact you immediately to schedule a first call, during which we'll gather all the necessary information to get started. We'll then create a content strategy plan and begin working on your productions. We will develop a content calendar with precise deliverables and a review process. You can be as involved as you wish or leave it entirely in our hands.

Are there any refunds if I don't like the service?

If your dedicated team has started work on your designs or videos before you decide to cancel, you won't be eligible for a refund.

Will I have the working files? What about ownership of the work?

Absolutely, you'll receive the working files, and you'll own all the intellectual property created.

Who will be my point of contact?

As soon as you sign up, you'll be assigned a dedicated video team, supervised by a Creative Director who will be your main point of contact. You will be onboarded to our production platform, where you can oversee the entire process and manage each video production.

Do you sign non-disclosure agreements?

Absolutely, your privacy matters to us. We can offer you our standard Non-Disclosure Agreement (NDA), or you are welcome to provide your own.

How hard is it to cancel a subscription?

Not hard at all, we keep things simple: no documentation or extensive process is involved and you can cancel at any point in time. Just log in to your Moonb account and you can cancel with just a few clicks. Need a hand with this? No worries. You can request assistance via email or directly to your dedicated team.

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