Educational Video Production
What is educational video content, and why should you use it?
Educational video content is valuable, informative, and shareable material that establishes you and your company as experts in your field. This could include behind-the-scenes looks at how your product is made, animated infographics, or videos on current industry trends. You can also transform popular blog posts and common questions into educational videos. If it's something your audience would find useful, it’s a great candidate for video. Any industry can benefit from educational video content. Whether it's a guide on understanding financial trends or tips for effective time management, educational content can help expand your audience and improve your search rankings on relevant topics.
What makes for a great educational video production?
- Informative and useful
- Clear in its messaging
- Simple and easy to follow
- Engaging with lively talking heads or characters
- Short, ideally 1-2 minutes long
When and how should you use educational video content?
Educational videos are great for creating awareness and establishing trust at the beginning of the customer journey. They aren't intended to directly sell a product or service. Instead, they work best for engaging people on social media or when strategically included in your blog as part of your long-form and short-form content marketing strategy.
Diane Bizzle - Director of Outreach, Brainfuse